When we surveyed 506 marketing professionals about the ratio of outsourcing and in-house marketing work, we found that the highest proportion of respondents answered, “I mainly outsource and do some in-house work (37%).” I did. This was followed by “Mainly produced in-house with some outsourcing (26.7%)” and “Everything produced in-house (24.5%).” Marketing in-house survey On the other hand, looking at the ratio of outsourcing and in-house marketing by the number of marketing staff in the company, when there is only one marketing staff, the largest number of respondents answered that they “handle marketing work in-house,” with a rate of approximately 6%. It was a good deal.
Outsourced marketing work
We asked 339 people who answered that they currently use external vendors . Outsourced work for their marketing work what work they WhatsApp Number List outsource. 1st place was Creating simulations of marketing measures (45.1%)”. Content marketing (43.7%)”, and was Content creation (31.6%)”. Marketing outsourcing Approximately 60% would like to bring marketing operations in-house. When we asked 339 people who outsource their marketing work. Whether they would like to do it in-house, approximately 60% answered that they would like to do it in-house (64%).
Reasons for wanting to in-house
When we asked the 217 people who answered that they wanted to do marketing work in-house why, the most WS Database PH common answer was “Because we have in-house human resources (64.1%).” This was followed by “I want to accumulate marketing knowledge (44.7%),” “I hired a marketing specialist (40.1%),” and “I want to reduce outsourcing costs (35%).”The top marketing tasks that people would like to bring in-house are “marketing strategy simulation (58.5%),” “content marketing (47.5%),” and “content production (42.9%),” which is similar to the ranking of marketing tasks that are currently outsourced. It turns out that it is.
