Nowadays, having an institutional website is the least The importance of good a company can do to make sure its audience finds it. However, there are new tools with great potential to be explored: this is the case of social networks .
It is difficult for anyone to visit a brand’s website every day. However, they do visit social networks, so if a company wants to be remembered, it needs to be present.
Social media management
does not consist solely of sharing images or text on the company’s page. This service requires constant study and planning. It is necessary to define the objectives and the whatsapp data strategy of content to be shared with the public. Informing , entertaining and showing the human side behind the brand are key points for a successful relationship with followers. Regardless of whether a company has a profile on social networks or not, its name circulates online. Consumers present in these media, if they feel wronged or identify a problem with a particular company’s product/service, will immediately post about the brand. This way, with professional Social Media management, you can quickly resolve any setbacks, avoiding major problems.
Communicating with the client
The best way to win them over and build a relationship. Social Media also offers the possibility of creating targeted ads for your audience , taking into account the objective you want to achieve. For example, Facebook offers ads that focus on three objectives: Promotion , Consideration creating custom agendas for attendees Conversion , and within each of them it is possible to create different ads.
The purpose of Disclosure includes:
Brand Awareness Ad : Reaches people who are more likely to pay attention to the respective post, increasing brand awareness. Less reach, but higher quality results.
Reach ad : shows the publication to the maximum number of people in the defined audience.
The purpose of Consideration includes:
Traffic ad : increases the number of visits to a website or increases interaction with an App.
App Installs ad : sends people to the App Store, where they can download a specific App.
the Engagement ad : gets people to see dating data interact with a post or page. With the engagement objective, you can promote posts ( Engagement with Post ), promote a page ( Page Likes ), get people to claim an offer ( Offer Claims ), and promote participation in an event ( Event Responses ).
Video Views ad : promotes videos about the company, product launches or customer reviews to raise awareness of the brand.
Lead Generation Ad
Collects lead information (such as email addresses) from people interested in the business.
The Conversion objective includes:
Conversions Ad : Makes more people use the website, Facebook app or mobile app.
Product Catalog Sales ad : Shows products from a catalog based on target audience.
Store Visits ad : promotes various business locations to people nearby.
In short, professional Social Media management, complemented by advertising services, increases a company’s notoriety, credibility and sales.
