“It took me roughly two days to create the Boston mini paper city, generating all the flat images and creating a storyboard, going into Runway and animating all of them,” he says. “Then, I went into Adobe Premiere to edit the whole thing.”
He also used Topaz, an AI editing software that enhances the quality of AI videos.
I wondered, how much would it cost if the team phone number thailand worked with a vendor to create these assets the old fashioned way.
Garcia-Lopez estimates requesting a 30-second clip would take at least two weeks and thousands of dollars.
That said, Midjourney wasn’t exempt from the oddities that happen when you use AI to mimic reality.
“What I presented to the team was the most presentable, the cleanest options, but behind the curtains, there were many generations that were not coming out well,” Garcia-Lopez says. “It was very choppy. You would have something weird happen – buses going into each other, buses running into people, like all these weird things.”
What took a lot of time was identifying the best takes and cleaning up inconsistencies, he says. Thankfully, AI works fast.
“We were iterating in a matter of days. We’d have new options in a couple hours, so it was very, very fast,” Garcia-Lopez said. “As a designer, we would’ve needed a big team to deliver all of these assets, even an illustration for all the variation of styles.”
With Midjourney’s assist, he was able to create 25 distinct styles – a result he calls “almost unthinkable” in the time they had.
“You need a big team with specific skills to accomplish a specific style,” he says, “and we were able to go wild and choose what we wanted.”
AI isn’t without its limitations.
When I asked Garcia-Lopez about the design challenges that come with leveraging AI, he said there’s a big one people often forget.
“Editing something is actually quite hard. With an editable file, like a vector-based design in Adobe Illustrator, you can change every little detail,” he says. “With Midjourney and these AI tools, it’s not that easy.”
It’s a myth that editing with AI is quick, he says. For example, color wise, you might not always get the exact same colors you’d achieve from a color palette. But you can get something pretty close.
Aaver echoes that sentiment.
“It was a big learning experience for us, as the approvers and reviewers,” she said, “learning what we can and can‘t give feedback on, what’s an easy change, what’s not so easy.”
In addition, AI isn’t doing the bulk of cambodia cell phone number list the work, contrary to popular belief. There is a lot of bringing it back to Adobe and then feeding it back into the AI model to get the results that you want., Garcia-Lopez says.
“You can do a lot with a small team, but you need skills in other software and a good background to solve a lot of these issues,” he adds.
In addition to interstitials, the Global Events team also turned to Anthropic’s Claude to create assets.
“We wanted to consider safety and we love Claude because it doesn’t train on the data you input,”said Matt Diaz, the team lead on HubSpot’s Global Events team. “It has a large context window so we could upload a lot of information for it to train on and give us the output without keeping that data for its system.”
They wanted to develop attendee personas and create targeted agendas, which would then be used to promote the event in an interactive “Choose Your Own INBOUND Adventure” quiz.
The team’s first step was asking Claude to create targeted agendas, based on INBOUND’s sessions and speakers, their buyer personas, and their goals and objectives.
“It was able to do that within a cross-border ec: the potential of the philippine market minute,” Diaz says, “It was really detailed, it was incredible.”
Their next step was instructing Claude to make sure each agenda was unique, without overlapping sessions, making sure to add the chatbot for context and reasoning behind its choices.
The process took two to three rounds of reviews, as Claude would sometimes hallucinate, creating sessions or speakers that didn’t exist.
