Explore Our Solutions The most successful marketers are lifelong learners who thrive by adapting to change. And the last decade has given us plenty of opportunity to practice flexibility and adaptability. As we get used to the idea that there will be no “new normal,” we can still learn from what other marketers are doing (or not doing, for that matter). Our client LinkedIn just published their BB Marketing Benchmark. It’s just the kind of data we marketers need to move our art and science further.
LinkedIn surveyed
BB marketers in management, leadership or executive positions to find out what teams are doing now and what they’re planning for the future. Here are the key takeaways our team spotted. Today, tomorrow and beyond: Despite the tumultuous Russia Mobile Number List economic times of the past few years, the Benchmark finds marketers adapting and preparing for what comes next. Let’s dig into the data and what it means for your team’s future success.
Strategic thinking is essential
Without a continuously-developed strategy, marketers are left to react instead of act. The data shows that most marketers got that message: Over Argentina Phone Number List two-thirds plan to reorganize their teams this year to be more effective. Marketers are also carefully allocating resources across channels, with a strong focus on digital. In fact, of the top five most valuable channels, only one (trade shows/live events) is non-digital. Strategic marketers are seeing the biggest returns from: Social media Events Email However nearly half of marketers plan to increase investments in video, influencer content and case studies in the coming year.
