Are you an email marketer looking for ways to craft a welcome email that helps you build a strong connection with your new subscribers?
If this is you, you’ve come to the right place!
In this post, we’ll discuss everything you content diversity is the strength of the npo need to know about welcome emails and why they’re a must-have in every email marketer’s toolkit. We’ll also show you 17 inspiring welcome email examples that can teach you a thing or two about sending welcome emails the right way.
First though, we want to highlight why reported thursday that the number was you should send welcome emails and how they can be particularly helpful in increasing conversions . The more interaction you have with your audience, the better, but welcome messages can be especially beneficial.
What is a welcome email?
A welcome email is the first email you send to new email subscribers after they sign up for your mailing list. They say first impressions count. A welcome email is a great way to connect with your audience and make a great sault data first impression. You can also use a welcome email series to introduce your brand to your audience with a specific, personalized message.
We discuss some of the most popular welcome email examples below, but in most cases, you want to let your new customers know that you’ll be providing value.
Some marketers waste welcome emails. They simply write a welcome email to introduce and thank the audience. That’s fine, but you can do better.
For example, maybe you can share a fun inside tidbit, or an introductory coupon code that’s only good for a limited time.
Regardless, show your audience that they’re not making a mistake by signing up for your email list.
Welcome Email Statistics
Research from GetResponse shows that welcome emails have an average open rate of 63.91% and a click-through rate of 14.34%, which is 3 times higher than the average newsletter. Pretty impressive, isn’t it?
These numbers are pretty impressive, but I think you can improve them even more. By targeting the right consumers at the right time, you can increase open and click rates.
Related reading :
- 32 Email Marketing Statistics to Drastically Boost Your Conversion Rates
Why send a welcome email to new subscribers?
A welcome email is like a virtual handshake, greeting new subscribers and thanking them for connecting with your brand.
Most new subscribers receive an email immediately after subscribing to confirm that they are now part of your mailing list. Therefore, it is crucial for you to send a welcome email as it also sets the stage for future communications.
Here are some of the core benefits of sending a welcome email:
- Confirm Subscription : Users can subscribe to your newsletter through website pop-ups, social media, SMS, or any other means. A welcome email not only greets users but also confirms their subscription.
- Build a connection : Additionally, welcome emails build rapport. They show that you respect your audience and appreciate their subscription.
- Set expectations : This is also a way to set expectations from the beginning. What should your audience expect from you? What value do you bring? Why should they continue to open and engage with your emails?