If you asked marketers about their 2025 phone number thailand content marketing budget, you’d be hard-pressed to get a straight answer.
While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create.
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I’m no exception. For more than a decade, I’ve been creating content for big brands and small companies alike. I’ve seen the pendulum swing from keyword-stuffed content to in-depth narrative exploration to the burgeoning use of AI to help kickstart writing efforts.
And in all of this, I’ve never seen a single, simple way to determine exactly how much you should spend on your content marketing budget. The (hard) truth is that what you spend depends on a combination of content goals, market forces, and strategic business objectives.
While I won’t be able to tell you exactly how to budget for your content marketing, I can help make the calculations easier by looking at current spending, budgeting best practices, and what’s on the horizon for content marketing.
Table of Contents
- Is content marketing worth the money?
- Where are marketers spending on content creation?
- Content Marketing cameroon cell phone number list Budgets: How Much is Enough?
- How to Establish a Content Marketing Budget
- Content Marketing Types to Budget For
Is content marketing worth the money?
My simple answer? Yes.
My slightly more complex answer? Yes, so long as your content reaches and resonates with the right audience.
According to HubSpot’s State of Marketing in 2024 Report, 50% of companies planned to increase their marketing budget this year. With 40% of Gen Z, 40% of Gen X, and 43% of Millenials saying they’ve discovered new products through content on social media, this ongoing investment makes sense.
In fact, HubSpot dedicates a portion of its budget to creating content with the help of freelance writers. I’m a member of that team.
“We absolutely find content marketing to be a worthy investment,” says Kaitlin Milliken, who runs HubSpot’s freelance writing program. “We need to keep content fresh and showcase expert insights that our in-house team may not have. Finding experts, showcasing their work and paying them fairly is all part of the model.”
If marketers can engage with prospective buyers on the social platform of their choice, they can drive organic traffic to websites or ecommerce portals and increase the chances of sales conversion.
Perhaps more importantly, engaging content can set the stage for an ongoing relationship that sees customers coming back again and again.
Where are marketers spending on content creation?
I’m sure you won’t be surprised to hear me say that the global reach of social media sites makes them the primary focus for content creation a famous philippine e-commerce site spending. For example, Facebook has more than 3 billion active monthly users. Instagram boasts 2 billion, and up-and-comer TikTok recently passed the 1.5 billion mark.
In 2024, 76% of B2C small businesses were using Facebook as part of their content creation strategy, and 63% used Instagram.
