LinkedIn! meanwhile! was used by 89% of B2B marketers to generate leads.
TikTok! meanwhile! was tied with YouTube and Instagram for delivering the biggest ROI of any marketing strategy! according to 67% of marketers.
In terms of content types on these platforms! video rules the roost. Consider that 89% of customers say that product explainer videos have phone number thailand influenced them to make a purchase! and 92% of marketers say that video provides positive ROI.
Emails also remain a popular content marketing approach! with some caveats.
First is that segmented emails outperform their generic counterparts! with marketers reporting 30% more opens and 50% more clickthroughs on segmented emails. In addition! GenAI is becoming a key component of email marketing strategies! with 95% of marketers using GenAI rating it as “effective.”
Content Marketing Budgets: How Much is Enough?
When it comes to content marketing budgets! “enough” is the amount that gets you the results you want without breaking the bank.
I know! I know — that’s not exactly helpful. There are two reasons for a lack of hard-and-fast rules in content marketing budgets.
First is the changing nature of content engagement. Look at TikTok. Five years ago! TikTok was primarily a platform for teenagers and young adults. While silly and funny videos drove views! they had little impact on purchasing decisions.
Enter the era of the social media influencer! and the TikTok shop was born. Creator funds combined with expanding demographic influence made TikTok a force to be reckoned with! even as other platforms saw a flattening of ad curves (looking at you here! Facebook).
All this is to say that there’s no such thing as a sure thing in content marketing.
Right now! it makes sense to ramp up spending on platforms like TikTok and YouTube and take it slower on platforms like Facebook or Instagram. It’s also worth remembering a simple mantra: Easy come! easy go. While TikTok is a social selling powerhouse right now! it won’t last forever.
So! in addition to the change in the landscape! markets looking to create a content marketing budget also have to consider how industry plays a role in setting content marketing budgets.
“When it comes to our budget for working cayman islands cell phone number with writers! our program is always looking at industry rates!” Milliken says. “We can’t make great content or work with great people if we’re paying below what’s standard. Oftentimes! you do get what you pay for.”
For example! businesses in the banking and finance industries often spend approximately 9.5% of total company revenue on marketing. Retail wholesalers spend 14.52% on average! while consumer packaged goods companies shell out just over 25% of total revenue on marketing.
8 Free Marketing Budget Templates
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While your content marketing budget will evolve and change over time! I’ve seen how you can establish a solid funding framework with these five best practices.
1. Pinpoint your target audience.
Don’t waste money on marketing to customers who aren’t interested in your product or service. While you may get the occasional unexpected conversion! I can tell you that the vast majority of prospective buyers outside your intended audience will either ignore your content or actively seek to disengage from it.
To prevent this from happening — and to find your funding sweet spot — I recommend ensuring you’ve pinpointed your target audience. Common customer factors can include demographics such as age! location! average income! and historic patterns of content interaction. This is always my first step.
At HubSpot! Milliken says her team’s writing focuses on specific personas. That laser focus on who the audience is makes sure the team’s content resonates with potential customers.
2. Calculate your current content marketing spend.
Next! I’ll calculate how much I should spend — but before I do that! I need to know how much I’m currently spending. It sounds simple enough! but I find this is a crucial first step.
This number includes money the philippines’ remarkable economic growth spent on creating social media posts! blogs! videos! and other content! along with any funds used for research and preparation. And don’t forget to include the cost of tracking content metrics as part of your larger budget.
Current spend provides a baseline for future content budgets. Even if your plan is to boost spending to increase your reach! knowing what you spend now helps you level set for new initiatives.
“I keep track of what I spend in multiple places!” Milliken comments. “I have a tracker that shows my team’s spend per month. Then! I put those numbers in Allocadia so leadership knows how much is spent on content marketing across programs.
