5 Inbound Marketing Tactics Have you heard the terms “banner blindness,” “data smog,” or “information overload”? They’re all related to the negative effects on the brain caused by an overload of advertising messages. It’s impossible to process all the information competing for our attention, so we enter a saturation phase. Thus, those marketing messages we so carefully craft can end up getting lost along the way.
Fortunately, our brains have learned
carefully filter and select only the content of interest. For this reason, it doesn’t make sense to send messages to potential customers all the time; it’s better to capture their attention at the right time and place, with the right message and format. This is the essence of inbound marketing .
If your marketing campaigns aren’t reaching the right people, you may be using the wrong approach. Inbound is the answer! It’s been proven that phone number library inbound leads cost 60% less than outbound leads! We’ll teach you the 5 best practices for inbound lead generation that will help you increase traffic and conversions.
1. Create quality and relevant content for your target audience
One of our main goals as marketers is to capture the attention of our prospects. To do this, we must generate high-quality, valuable, and relevant content to solve their problems, needs, and fulfill their desires.
Buyer Personas
To determine our prospects’ problems, wants, and needs, we need to understand everything about our buyer personas —specific information search engine optimization mails about your ideal customers from your database, forms, interviews, and available market research.
Use the free funnel template to create your buyer personas.
Buyer Journey
Once we have our prospects clearly defined, we need to know how to reach them. This is where the Buyer Journey comes into play; it’s about knowing where our leads are within the marketing and sales funnel so we can reach them with the right messages and content formats .
B2B companies that publish blog content generate 67% more leads each month than those that don’t. Therefore, developing website and blog content, along with other tools (pillar pages, downloadable content, videos, etc.), is an essential part of monitor conversion rates any good lead generation strategy.
Content Strategy 5 Inbound Marketing Tactics
HubSpot has created an innovative content strategy that includes Pillar Pages and Topic Clusters .
In short, this strategy involves using the information surrounding your buyer personas and their topics of interest to structure your pages around “Pillar pages” (the main pages you want your prospects to interact with) and “Topic clusters” (the surrounding pieces of content that link to the pillar page).