Digital Marketing is no longer an option and has 5 Digital Marketing Trends for become a matter of survival in an increasingly competitive and technological market.
Keeping up with market trends is a crucial step towards success, especially for small businesses.
Check out 5 Digital Marketing trends for the new year of 2017:
1. Mobile
Internet access via mobile devices is increasing, so it is no longer possible to think about a Digital Marketing strategy without considering Mobile .
Investing in responsive websites , that is, adapted to phone number library computers, smartphones and tablets, will be mandatory next year .
Websites with good navigation , in addition to providing a good experience for the consumer , greatly increase the chances of conversion .
It is worth noting that Google penalizes non-responsive websites , causing them to disappear from the first search results.
Responsive design
2. Content Marketing
Content Marketing is any content created to educate, inform or entertain a customer or potential customer. It is through the creation of relevant and valuable content that attracts and engages the consumer, creating a positive perception of your brand , thus generating more sales . Content Marketing is what fuels Inbound Marketing
strategies , which will be one of the main create a dedicated landing page for your ebook advantages for sales in 2017. The term Inbound Marketing can be defined as attraction marketing , as the content aims to attract potential customers to your website or blog, making them the ones who seek out your company and not the other way around.
Content Marketing
3. Social Networks
Social media is the big trend of 2016 and will continue to be so next year.
Your audience is on social media , which is why it is becoming an important vehicle for communicating with customers .
Instagram and Snapchat are social networks dating data that are increasingly winning over young audiences . If your company is targeting this segment, 2017 will be a good year to invest in strategies aimed at these same social networks. However, live videos on Facebook are likely to be very popular next year. “Lives” are the trend that will invade consumers’ timelines. With live video broadcasting, your content is unlimited, as it can reach several people all over the world.
Facebook emojis
4. Videos
In line with what was mentioned above, videos will be very well received in 2017 , even if they are not live broadcasts.
Texts are very effective means of positioning a brand in terms of SEO. However, videos help in the perception of complex subjects . Audiovisual content can present your product or service in a way that is more easily understood by the public.
In 2015 and 2016, videos were the type of content that saw the greatest increase in popularity . It is predicted that they will occupy 70% of internet traffic in 2017 .
Video marketing
5. Online Advertising
Google Adwords is a powerful tool from Google that helps you achieve your goals, whether it is to attract more people to your website, sell your products/services, or simply receive phone calls or retain customers.
The great advantage of advertising on Google Adwords is that your ad will appear to those who are actually looking for your product or service . This is because Google Adwords allows you to create highly targeted ads for your audience .
Online advertising is the only way to guarantee one of the first results in Google searches.
Google ads appear on all types of devices , so when your users browse the internet, your company will always be present.
