- Include an opt-out link : Subscribers have the right to opt-out of your email list at any time, even after subscribing. Make it easy they are free . no paywalls. certainly not multiple ones. to unsubscribe by placing a visible unsubscribe link. This will help you easily remove bad leads from the start.
Common types of welcome emails that should be included in your email marketing strategy
Let’s take a look at some specific types of welcome emails you might want to send to your audience. Each email is tailored to a different goal, and you may want to A/B test different options to see which performs best with your subscribers.
Introduce Yourself Welcome Email
Use this welcome email to send your credit reporting financial inclusion alternative data alternative subscribers an email explaining why your company exists, what you sell, and how you bring value to them.
In many cases, welcome email examples often include a welcome gift that you advertised in your opt-in form. Perhaps you advertised a free checklist or cheat sheet in exchange for a subscription.
In this case, make sure the free download is attached to the welcome email.
Special offer/discount welcome email
These types of welcome email examples are common among e-commerce businesses. You can offer a special discount or another type of offer right away.
For example, in the welcome email example sault data below, cocktail brand Three Spirit starts by offering new subscribers 10% off their first order. This immediately grabs the recipient’s attention and encourages them to make their first purchase.
Pictures via very good email
Consider the types of products you offer and their price points. If you sell a product that costs $20, you can speed up your conversion funnel and close sales faster. In this case, a discounted welcome email makes sense.
However, if your product or service is worth thousands of dollars,
you can’t go straight to the sale. Consider other welcome email examples.
First, it motivates your audience to immediately engage with what you’re selling. Second, it removes any confusion people may have about how your product or service works.
Be clear and concise with instructions. Write in active voice, with each sentence beginning with a verb. We also recommend adding photos or illustrations to help further explain the instructions. Some people learn best through visuals.
Finally, include a link to your help center or FAQ page, if you have one. This way, your subscribers can get further assistance without having to contact you directly.
The welcome email example below explains how users can get started with the Citizen app. It breaks the information into four short sections that are easy for users to read quickly.
Pictures via very good email
Lead magnet/content upgrade/free trial download instructions welcome email
We’ve grouped them together because they all fall into the same category. You offer a download of some kind, so you need to describe that download and provide any related instructions.
For a lead magnet, the instructions might be very simple. You send an ebook , white paper, or other download to the email, or include a clickable URL.
The same goes for content upgrades. Maybe you offer an extended version of an article you wrote for a blog post. Again, use a download or URL to offer the content.
For SaaS businesses and other companies that offer free trials, you may need to provide more instructions. For example, users may need a login and password to access the free trial. Explain in your welcome email sequence how to get started and what to do if users encounter problems.
Here’s an example of a welcome email from fitness brand Spartan. It offers a free trial to motivate its target audience to start using the fitness app.