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Why is lead generation so important to business?

8. Personalized Content

Between your initial thought and the creation of an email to communicate that thought, it’s easy to forget that the person receiving the message ironic counter-movement is a real, live person. Maybe it’s cliché, but if you’re trying to reach a person instead of an inbox, it’s beneficial to remember who you’re talking to.

What’s their name? What do they like? When is their birthday? Use what you know about your subscribers to predict the emails they’ll want to receive. You know how it feels when a Starbucks barista pronounces (and spells!) your name correctly, so pass on that virtual joy. Ritual shows us what it means to go above and beyond:

 

9. Provide valuable offers

Email inboxes are uniquely exclusive. Instead  have been affected by the tariffs walmart of posting on social media platforms or print magazine ads, email lets you take control and offer customers surprise offers they can’t find anywhere else. Offering exclusive promotions or codes via email keeps your readers engaged and creates a higher chance of buying. Here are more tips on how to get leads through email marketing using valuable content.

  • Offer variety: Don’t limit yourself to discounts. Consider exclusive content downloads, early access to new products, or loyalty program benefits to cater to different preferences.
  • Gate Exclusive Content: Offer valuable lead-generating content like guides, eBooks, or webinars in exchange for an email address. This way, you can build an email prospect list and gain website traffic while providing value.

10. Automation and Scheduling

Imagine your customer is standing in the rain and you happen to be nearby holding an umbrella. That’s the beauty of scheduling and automation – you can be prepared for your customers’ needs before they even realize it. Automating welcome emails or messages based on behavior (like when they abandon their shopping cart on your website) is the most effective way to maintain customer relationships.

11. Optimize your subject lines

The subject line is your first, and sometimes only, chance to grab your recipient’s attention. A compelling subject line can significantly increase your open rate, giving you more opportunities to attract email leads. Here are some tips for crafting an effective subject line:

  • Keep it short, about 40 characters
  • Be as personal as possible
  • Create a sense of urgency or curiosity
  • Use numbers (e.g., 24 hours only: 50% off your favorite brands)
  • Avoid using spam trigger words (e.g. risk-free, do not delete, congratulations, incredible deal, special promotion)

Please note: some of the words marked as spam triggers may be appropriate in certain situations, especially if they accurately describe your offer. However, excessive or inappropriate use of them may trigger spam filters and make your emails seem less credible.

Bonus: Email Marketing Helps Nurture Existing Leads

Great! You got a lead. What’s next? Luckily, email marketing can also help you maintain customer relationships once they’re established. Whether it’s to boost eCommerce lead generation or to increase website traffic, it’s a great way to gently remind readers of their positive experience and encourage them to continue loving your products and supporting your brand. Now that you’re a pro, you can use segmentation, automation, and personalization to stay in touch with your customers and remind them how awesome you are.