What kind of Japanese products and tourist souvenirs do Chinese people want? Furthermore, what kind of souvenirs would make Chinese people who receive souvenirs want to purchase them using cross-border e-commerce?
Let’s take a look at the survey results
Regarding direct sales by producers and argentina whatsapp data manufacturers, 83.6% of those who have visit Japan three or more times and 77.1% of those visiting Japan for the second time expresd an intention to make repeat purchases.
Regarding the desire to specify the origin of the product, 77.0% of those who had visit Japan three or more times, and 77.6% of those visiting Japan for the second time, indicat an intention to make repeat purchases.
When it comes to direct shipments from Japan,
77.6% of people who have visit Japan amanda broomer account executive before and 77.6% of people visiting Japan for the second time express an intention to make a repeat purchase.
In summary, souvenirs that second-time, third-time or more visitors are particular about are “products sold directly by producers or manufacturers,” “products with the origin clearly stat,” and “products shipp directly from Japan.” Furthermore, the
survey show that the preference for “specialty products that can only be obtain in Japan” and “limit items such as seasonal agricultural products like fruits” tends to increase the more frequently visitors to Japan they visit.
What should tourism businesses do to increase spending?
Chinese tourists, the largest market for inbound tourism, buy tourist souvenirs, and when they return home, they give them to relatives, friends, and acquaintances, who then share them with third parties, creating a chain of tourist souvenir consumption.
Furthermore, it was confirm that 60% of people who give tourist souvenirs and 50% of people who It is important to attract customers offline (in real stores) and then sell online (in cross-border e-commerce), which is a combination of offline and online measures.
The contents are summariz below
First, in cross-border e-commerce, a product page dicat to Chinese (simplifi and traditional) is creat.
Furthermore, for tourist souvenirs, both offline (in real stores) and online (cross-border e-commerce) emphasize “made in Japan” and “locally produc products.”
Additionally, online (cross-border e-commerce) it is necessary to state and promote in Chinese the safety of transactions, product quality, annual product warranties, and return guarantees. Offline (
physical stores) it will be necessary to provide Chinese-language pamphlets directing customers to the Internet and to display special coupons to encourage access.
summary
In the future, the number of repeat united kingdom cell number Chinese tourists will increase, and interest in producers and places of origin of tourist souvenirs will grow. Furthermore, tourist
In other words, a key point in expanding and growing inbound demand will be to properly establish support at tourist destinations and after returning home.
