Incorporate visuals.
Images and graphics in ebooks are hard to get right. The key to making them fit well is to think of them as complementary to your writing.
Whether you add them during or after phone number thailand you‘ve finished writing your ebook’s copy! your visuals should serve to highlight an important point you’re making or deconstruct the meaning of a concept in an easy-to-understand! visual way.
Images shouldn‘t just be there to make the ebook easy on the eyes. Rather! they should be used to enhance the reader’s understanding of the material you’re covering.
If you need help gathering visuals! we have three sets of free stock photos that might help you along the way:
- 75 Standard Stock Photos
- 250 Holiday Stock Photos
And if you’re compiling a data-heavy ebook! you might want to download our free data visualization ebook for tips about designing compelling charts and graphs for your content.
Pro tip: I’d argue one of the most crucial aspects to consider when writing your ebook is thinking about what data/insight or quote you could present in a visual form.
Think about using images or links to videos! providing them with an all-round experience. So! when writing! jot down where you think images or visuals could be used.
8. Highlight quotes or stats.
Another way to enhance your ebook is by highlighting quotes or stats within your design. Just be sure the quote or stat you’re using genuinely adds value to the content.
Whether you’re emphasizing a quote or adding a visual! keep all your content within the same margins.
If your copy is consistently one-inch indented on your page from both the left and right sides! keep your designed elements aligned using that same spacing.
Pro tip: I’m a big fan of large graphics croatia cell phone number list or quotes! but occasionally! a good dose of white space is just as crucial. So! incorporating a lot of text! images! quotes! and statistics is great! but you also want to keep everything balanced.
Now that your content is written and designed! it’s time to optimize it for lead generation! reconversion! and promotion.
Think about how you got here — you clicked on a call-to-action (CTA) in an email! on a social media post! or somewhere else.
A CTA is a link or visual object that entices the visitor to click and arrive at a landing page that will get them further engaged with your company.
Since your ebook readers have probably converted into leads to get their hands on your ebook! use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.
For instance! a CTA can lead to another offer! your annual conference’s registration page! or even a product page.
Depending on what this next action is! CTAs can be an in-line rectangle or a full page teasing the next offer (see both images below).
To hyperlink the CTA in your ebook (or any image or text in your ebook) to your destination URL! simply go to Insert >> Hyperlink in PowerPoint.
Note: We’ve even designed 50 customizable calls-to-action in PowerPoint that you can download and use in your ebooks. You can grab them here.
Now! we don‘t have a dedicated CTA template slide in the PowerPoint ebook templates … but it’s still simple.
You just have to duplicate the Header/Subheader slide and customize the copy or add images as needed. You can also go to Insert >> New Slide and work from there.
Pro tip: I‘ve found it‘s ideal to put CTA links between your ebook‘s chapters — or! better yet! at the end of each one or right after the conclusion. But make sure that you’re subtle with your CTAs! as you wouldn’t want to put off your readers.
10. Convert it into a PDF.
Once you‘ve finished writing your ebook — CTAs and all — it’s time to convert it to the right file type! so it’s transferable from you to your recipient.
To convert your ebook to a PDF! click File >> Save As in the ebook template you have open. Then! under File Format! select PDF and select a destination on your computer for this new file.
Or! if you’re using our free Google Drive templates! you can go to File >> Download >> PDF:
Why can’t you just attach what you have to a landing page and be done with it? Word documents! PowerPoints! and similar templates are perfect for creating your ebook but not for delivering it.
Because these templates are editable! the contents of your ebook are too easily corrupted! distorted! or even lost when moving from your computer to the hands of your future leads. That’s where PDFs come in.
You’ve seen these letters at the end of files before. Short for Portable Document Format! the .PDF file type essentially freezes your ebook so it what prompted you to open a cross-border e-commerce store? can be displayed clearly on any device. A popular alternative to PDFs is the .EPUB file type.
See a comparison of EPUB to PDF here.
Pro tip: One reason I believe shifting to PDFs is important is because you can also share them as links. This makes it much easier to spread your ebook around! and your readers won‘t need to download it if they don’t want to.
