Here are some simple tips you can use to optimize your lead generation landing pages .
Simplify your landing page: The best landing pages are simple. A cluttered landing page only distracts your visitors. Your value proposition and call to action must be clear and easy to understand.
A great example is this landing page from Milanote.
Image via Milano
This page effectively combines promotional twitter or facebook: adding a photo or materials with images of how their app works.
Use contrasting colors: You want your CTA button to stand out. Use a contrasting color on your CTA button that stands out from the background of your landing page.
This is a great example of Aura Dating Academy.
The orange color of the CTA button credit quality strong report: amazon says ai contrasts with the dark background, making it very visible. Visitors can’t miss it.
Use a descriptive CTA button: Instead of using a generic CTA button like “Join Now” or “Sign Up,” get creative. The above examples from Aura Dating Academy and VideoFruit are examples of how you should write your CTA button copy.
5. Target top-of-funnel keywords
SEO and lead generation go hand in hand. To drive potential customers to your landing pages, you first need to create content that will attract them to your website.
In order to get high-quality leads, you must create content that targets top-of-funnel keywords.
To do this, start by doing keyword research.
Researching your target audience’s sault data keywords is about finding and creating great content for them . Use SEO tools to conduct keyword research. You should also analyze your competitors’ targeted keywords.
Once you have your keyword list collated, create valuable content that is optimized for those words. You can also use pay-per-click advertising to target keywords.
The more visible your website is on search engines, the more traffic you will get. Increased traffic will translate into more potential customers.
6. Take advantage of referral campaigns
Referral campaigns are one of the easiest ways to generate B2B leads. Big brands like Uber and Airbnb use referral marketing to increase brand awareness and drive traffic to their website.
For example, when existing users recommend Uber’s services to family and friends, they are rewarded with “free rides.”
Image by voucher
Referral marketing works because customers are rewarded for recommending your product or service. If you ask your customers to recommend your business without offering any reward, they may not take any action. You must provide them with an incentive to encourage them to start referring.
Your reward could be a gift card, discount code, percentage of sales, etc. The key is to choose a reward that is valuable to your customers.
Why should you bother with referral marketing?