You can increase conversions by writing specific CTAs in the following ways:
- Use action-oriented language.
- Clearly state the benefit or outcome of clicking the CTA.
- Tailor your CTA to the page content and user journey.
Too many CTAs on the page
Having multiple CTAs on a page can try to make sure that all the images provide benefits by giving users different actions. However, too many CTAs can overwhelm and distract visitors.
This confusion can lead to decision paralysis where users don’t take any action at all. A cluttered page with multiple competing CTAs can also create a negative user experience due to its poor aesthetics and user interface.
Here’s how to avoid adding too many calls to action to your page:
- The number of CTAs per page is limited to two.
- Prioritize the most important actions you want users to take.
- Make sure each CTA serves a unique purpose and doesn’t compete with other CTAs.
Place the CTA where users can’t easily see it
A CTA placed in a hard-to-find location can they adapt with digital wallets already greatly reduce its effectiveness. If users can’t see the CTA, they can’t interact with it. Poor placement can lead to missed conversion opportunities.
Some ways to increase your CTA visibility include:
- Place the CTA above the fold so users can see it immediately
- Use contrasting colors and design elements to make your CTA stand out
- Place CTAs in strategic locations, such as at the end of a blog post or near a product description
Failing to differentiate between primary and secondary CTAs
If you don’t differentiate between primary and secondary CTAs, users may become confused about which actions are most important. They may sault data not understand the hierarchy of actions you want them to take.
This distinction enables users to understand the intent behind the action, thereby increasing conversion rates and improving user experience.
Here’s how to avoid this mistake:
- Use visual hierarchy to differentiate the primary CTA, including bolder colors and larger buttons.
- Make the primary CTA more prominent than the secondary CTAs.
- Make sure your primary CTA aligns with your primary conversion goal.
Ignoring Sales Funnel Stages
It’s ineffective to use the same CTA for all users, no matter what stage of the sales funnel they are in. Different stages require different approaches.
It is essential to create a sales funnel that meets the needs of users at each stage. This includes using the right CTA. For example, users in the awareness stage may not be ready to buy.
Tailor your CTAs based on the user stage in your sales funnel by:
- Tailor your CTA to the specific stage of your sales funnel (awareness, consideration, decision).
- Provide relevant recommendations or actions for each stage. For example, download information to increase awareness, try the product to improve decision making.
- Segment your audience and create targeted CTAs for each segment.
Lack of clear value proposition
CTAs that fail to communicate a clear value proposition won’t effectively convert users. People need to know what they’ll get after clicking. With a clear benefit, users are likely to be motivated to take action.
Showcase your value proposition by:
- Clearly state the benefit or value of taking the action
- Use persuasive language to highlight strengths
- Make sure the value proposition is directly related to the needs and interests of your users
Unable to refresh or update CTA
Calls to action can lose effectiveness over time. The best examples of calls to action resonate with your audience and reflect current marketing goals. Regularly updating your CTA ensures it remains relevant and engaging.
Here’s how to make sure your CTAs are updated regularly: