Over the last few years Learn how to win over your digital communication has become a powerful tool for companies to build relationships with customers and, consequently, increase their sales. With constant technological evolution, the internet has become a large part of our daily lives, as we can no longer do without accessing the internet via smartphone, computer or tablet, wherever we are.
Customers like attention and to feel important. They look for a company that understands them and communicates with them. In this sense, digital communication is the best tool to win over the public.
1. Quality and updated website
Your website is your company’s showcase and, as such, it must be of high quality and constantly updated. It works, for example, like a store: no one likes to visit a overseas data store several times and always find the same products or outdated collections. This way, users who visit the website a second time are looking for new content. If it doesn’t exist, there is no reason to return.
Furthermore, Google values websites that have constant changes and new content.
Nowadays, it is unthinkable to design a layout that is only adapted to the screen of a standard computer. The layout must have a responsive design, therefore adapting to any device size. Only in this way will the website appear in searches carried out via smartphones or tablets.
2. BLOG
Blogging is the secret to fresh content. By publishing articles sell directly to end users through the minia app on wechat every week, you will not only get more traffic to your website, but also quality, up-to-date content. Articles should cover topics that are valuable to customers so that they can be easily found when they search for the topic in a search engine.
3. Social networks
Social media is a medium that is constantly expanding. We are living in a world that relies heavily on Facebook, Twitter and/or Instagram, from watching the news to keeping in touch with friends, so it is no surprise that social media has become an important vehicle for communicating with customers.
These communication networks are
A valuable marketing research tool, as they dating data are a privileged means of obtaining information about consumers. Fans of a brand will certainly give their opinion when asked “what is your favourite colour for a new car” or “do you prefer a large or small mobile phone”.
The low cost of online actions is essential for the growth and strengthening of a brand. Running campaigns on social media allows you to segment your target audience and manage campaigns at the same time, following the cost per click or cost per thousand impressions system. Campaigns reach your target audience with great precision.
Competition is also present on social media. Knowing how other brands position themselves, identifying their strengths and weaknesses, helps your company to develop more effective strategies.
How can your company benefit from social media?
4. Email Marketing
Promoting campaigns and services in newsletters are two other strategies that, if implemented well, can be very effective. The secret is to send the right message to those who want to receive it, i.e., carefully segmenting your database in order to send different content to different audiences.
If your company sells women’s clothing, your email marketing campaign should be different for male and female contacts. For women, you could send messages about fashion or even “those latest trending trousers”. For men, for example, the message should be “take advantage of our discounts on women’s trousers and surprise the woman in your life.”
5. Online Advertising
Google Adwords is a powerful tool from Google that helps you achieve your goals, whether that is to attract more people to your website, sell your products/services, or simply receive phone calls or retain customers.
The great advantage of advertising on Google Adwords is that your ad will appear to those who are actually looking for your product or service. This is because Google Adwords allows you to create highly targeted ads for your audience.
Ads can be targeted by gender, age, time of day, country, region or city, and will appear to potential customers when they search on Google for keywords related to your business.
Signing up to Google Adwords is free. You only pay when someone clicks on your ad to visit your company’s website, i.e. when your ad achieves its intended objectives.
