A staggering 92% of consumers rely on recommendations and referrals from friends and family. It’s no wonder that 82% of marketers rate referral marketing as the most effective lead generation strategy.
7. Boost sales of your blog’s popular content
This is a simple yet effective way to easily may sends a message out into the world attract new customers. If your article is performing well and generating a lot of traffic, then you shouldn’t let it go to waste.
You can offer content upgrades on popular blog posts to attract potential customers. A content upgrade could be a PDF of the blog post, a helpful checklist, an industry report, or a valuable case study. The key is to offer a content upgrade that your readers will find valuable.
A great example of a content upgrade is closing of the offering is expected this cheat sheet from Smart Blogger.
Potential customers can access this cheat sheet by providing their email address. To promote lead generation, the page emphasizes that this is a free resource with valuable benefits.
8. Attract potential customers through social media
Social media is the best channel to attract new customers. Since your target audience mostly uses social media, it is a smart move to connect with them through social media.
The first step is to choose the right channels. You’ll see your conversion rates and ROI improve when you focus on the platforms where your audience is most active. The social media platforms you choose will depend on your industry and the products/services you offer.
Before starting a social media marketing sault data campaign , make sure your target audience fits the platform’s demographics. For example, LinkedIn is a great lead generation channel for B2B marketers. B2B marketers say LinkedIn generates twice as many leads as other social media and marketing channels.
Some tips for using social media to attract potential customers:
- Optimize your profile: Before launching a social media campaign, it’s important to optimize your profile. Add your contact information so potential customers can easily reach you—whether by phone, email, or social media in-app messaging.
- Create a call-to-action button: Depending on your goals, add a call-to-action button to your profile and posts. For example, if you want to collect email subscribers, you can add a signup button to your profile page.
- Create great content: If potential customers don’t get value from your updates, they won’t visit your profile or click on your CTA button. If you want to increase engagement on your posts, you need to create great content.
- Use social advertising: You can use social media advertising to boost your lead generation efforts.
- Run a contest or sweepstakes: Running a social media contest is a great way to attract potential customers. You can ask users for their information in order to enter the contest.
9. Capture B2B leads with HelloBar
98% of website visitors leave without taking any specific action. You can change that with HelloBar. An effective growth marketing tool , HelloBar allows you to display popups, full-page takeovers, and static bars to help you convert website visitors into customers.
HelloBar comes with a simple editor that lets you create custom calls to action . It also comes with ready-to-use templates and an excellent A/B testing feature. This tool helps you understand how your audience reacts to your website. It also integrates with other tools like MailChimp, Campaign Monitor, Segment, and more.
If you’re looking for an effective way to drive leads through your website, collect more email addresses, and direct visitors down your conversion funnel, then check out HelloBar .
10. Optimize the delivery method of website micro copy
It’s the little things that make a difference.
The information delivery of website microcopy is of great significance in guiding visitors into the conversion funnel. Microcopy can be regarded as a small voice that guides users to browse the website. It is very important to optimize microcopy to improve conversion rate.
Veeam is a great example of the impact website microcopy can have on lead generation.
By changing “Request a Quote” to “Request Pricing,” Veeam increased clicks to its pricing page by 161.66%.
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Version 1:
Image credit: Vilam
You can start by adjusting the micro text on your pricing, products, pop-up forms, and landing pages.
The best part about micro-copy optimization is that you don’t have to make wholesale changes to your website to start seeing conversions. Simply changing your CTA button from “Sign Up” to “Sign Up for a Free Demo” may be enough to increase your lead conversion rate.