Segmenting your audience by demographic allows you to meet them where they are in their daily lives, whether it’s sending birthday month coupons, special Mother’s Day gifts to the ladies on your list, or local recommendations, like this email to Lyft riders in Chicago:
7. Conduct A/B testing
Not sure which phrase will grab your reader’s the biggest disappointments of the npo online are attention? Wondering if they prefer photos of beaches or mountains? A/B testing brings experimentation to email marketing, with the ultimate goal of learning more about your ideal customer. By sending two versions of an email and seeing which gets the most engagement, you can continue to refine your lead generation kind later this year the provider of process and convert leads into customers.
At Campaign Monitor, we decided to use A/B testing to see which call to action was more effective. In Group A, we sent the “Get the formula”, while Group B received the simple “Read more”. We found that the more action-oriented “Get the formula” button had a 10% higher click-through rate.
To set up your own A/B test, choose a test sault data variable like image, subject line, or sender name, then send two separate versions to different audiences to see which one gets higher engagement and click-through rates. Use this data to learn more about the details your subscribers enjoy, and be sure to include them in future messages!