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Friction, or how to innovate more slowly

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Realizing the times that were coming, Facebook changed its credo some years ago. The idea of smashing any obstacles. That got in the way of innovation gave way to an epiphany. Maybe those obstacles were there for a reason, after country wise email marketing list all. So, instead of launching incomplete products or subpar services. The company started to take some time to get things. Right before getting them to the public.

Which makes sense. Innovation, the creation of new things and the evolution of the ones that exist, needs some time to ripen: the friction of taking the necessary time.

Advocates of speedy development

Would hate that. Friction prevents from outsourcing software development services going fast. So it must be eliminated at all costs. Bugs and errors could be fixed later on, features can be added on an update – the important things is to get to market. This approach, however, doesn’t eliminate friction: it just moves it towards the consumer that gets frustrated and angry over a product that doesn’t work or a service that feels like a dressed skeleton.

Evidently, customer frustration isn’t

A good thing for the customer bgb directory experience. Given that the competition between companies is based on that experience, brands are now seeing that they need to provide a frictionless product. And if that can’t be achieved, then the product or service friction has to be less than the competitor’s friction.

Interestingly enough, to avoid friction during the consumer experience, and as it happened when development was speedy, said friction has to be moved.