You can see trust badges, engaging images, bullet points, and an engaging headline. Plus, there are more form fields. SalesForce wants to qualify its leads from the start.
Frequently asked questions
Q1. What is a multi-step lead capture form?
Instead of displaying input fields on a single payment service providers beware! page, a multi-step lead capture form breaks them into multiple sections. This makes it easier for leads to fill out the fields without feeling overwhelmed.
Multi-step lead capture forms often display a progress bar at the top of the form, indicating how many sections the user still needs to complete.
Question 2: How can I reduce form abandonment rates on my lead capture pages?
Here are expert ways to reduce form abandonment on your lead capture pages.
- Avoid cluttered lead capture forms sault data with too many fields. Keep your forms simple and short.
- Optimize your lead capture forms for mobile, tablets, and other devices.
- Provide clear incentives and strategically placed CTAs in your lead generation forms.
- Improve page load speed for lead generation forms.
- Break up lengthy lead capture forms into smaller sections using multi-step or multi-page forms.
Question 3: How can I use A/B testing to improve lead capture form conversion rates?
You can improve your lead capture conversion rate through A/B testing by creating variations of the lead generation form you intend to use. After that, run the experiment by randomly and evenly splitting your audience into two groups and showing them different variations of the lead capture form.
Using a tool like Hello Bar, you can easily analyze your test results to find the lead capture forms that perform better. Next, use the lead capture forms that convert better as a guide for creating future forms.
Q4. What role does form display play in improving conversion rates?
Poor form placement can lead to form abandonment, low conversion rates, or result in low-quality leads. Therefore, it’s important to place your lead capture form where your website visitors are most likely to interact with it. It’s also important to place it above the fold for greater visibility.
Q5. How do I optimize my lead capture form for mobile users?
Here are some tips for making your forms mobile-friendly.
- When creating lead capture forms for mobile devices, use a single-column format instead of a multi-column format.
- Use multi-step lead capture forms instead of long single-page forms.
- Use the mobile responsive form builder to create lead capture forms that easily adapt to mobile screens.
- Use a larger font size.
Conclusion
Your lead capture forms can mean the difference between a business thriving or failing. Many marketers, myself included, place a lot of emphasis on their email lists.
Having a way to communicate directly with your audience is a privilege. If you abuse it, you could ruin your company’s reputation. However, if you’re smart about it, you’ll convert more prospects into customers.
But it all starts with lead generation. Use Hello Bar to create attractive, effective lead capture forms, then test them with your audience.
What are your best lead generation tips?