Include an opt-out link : Subscribers have the right to opt-out of your email list at any time, even after subscribing. […]

Are you an email marketer looking for ways to craft a welcome email that helps you build a strong connection

What is the main purpose of sending a welcome message? A welcome email has a few core purposes besides being

Lead capture  is one of the most important ways to market your business, but to do it effectively, you need

This method is a great way to collect email addresses, whether you’re running a B2B email marketing campaign or a consumer-focused

Data is important no matter what stage of marketing you’re in. If you don’t know what you’re trying to achieve

  Which one is most likely to interest you? That’s a pretty extreme example, but you get what I mean.

10. Use powerful images or videos on your lead capture pages Visual images are more persuasive than text. They are

During an A/B test, you show two variations one way to become more visible of the same lead capture form

You can see trust badges, engaging images, bullet points, and an engaging headline. Plus, there are more form fields. SalesForce

It must solve a problem Any freebie you offer must help your visitors solve a specific problem. A great example

Here are some simple tips you can use to optimize your lead generation landing pages . Simplify your landing page: The best landing