Which one is most likely to interest you? That’s a pretty extreme example, but you get what I mean.
If your content isn’t specific and engaging enough, your website visitors won’t take you up on your offer. The first headline doesn’t tell the reader evan williams has a new growth gem in his hands with his medium. what the listing is about or whether it’s free. Instant failure.
5. Add testimonials from past clients below your lead capture form
Top bars aren’t the only type of lead capture form you can create. If you use a larger format like a modal or slider, you can add more information to engage your readers.
For example, you could add one or two tokenization for payments professionalsgooglecourt to begin recommendations from people who have joined your list. It might look something like this:
This is a modal Hello Bar, and the testimonial is the only added element. But it creates interest because it demonstrates value beyond the lead magnet and gives visitors another reason to sign up.
You can add multiple testimonials if you sault data wish. Just be sure to include both the first and last name to make your testimonial more relevant.
6. Use social sharing icons and social proof in your lead capture forms
Testimonials aren’t the only form of social proof. You can also add social sharing icons, quotes from industry leaders, influencers, and more.
What about those who are already subscribed to your email list? You might want to show them a top bar inviting them to Like you on Facebook or Follow you on Twitter.
Simply change your goal to “Social” in your Hello Bar account and create an enticing headline.
You can even choose to let visitors like pages they’re already visiting, such as blog posts, which can lead to more social shares.
Try it on whichever social platform you use most. Or, A/B test different social objectives to see which ones work best for your audience.
7. Use security badges to make people feel safe when providing information
You wouldn’t ask for financial information in a lead capture form, but that doesn’t mean there aren’t site visitors who feel a little uncomfortable sharing their contact details. You can improve their trust with: Security badges.
These badges demonstrate your commitment to protecting the personal information of your website visitors. Even if visitors don’t automatically know what GeoTrust is, they will see it as a trust signal.
You don’t have to list every single security badge here (there are a lot of them), but one or two will be enough for a lead capture form.
8. Use Compelling Copy in Your Lead Capture Form
-The headline isn’t the only important aspect of copywriting when you’re creating a lead capture form. Every word needs to contribute something valuable to the overall experience.
Focus on the headline, body copy, and call to action so that each element works together to persuade the reader. Shorter is usually better, but you need to use enough words to convey value.
Try using powerful words to enhance your persuasiveness. For example, instead of saying “Get your free lead generation checklist,” you should say “Grab your free, extremely beneficial lead generation checklist.”
9. When filling out your lead capture form, use bullet points to list all the benefits your lead will receive
Another great way to improve the effectiveness of your lead capture form is to use bullet points. They force you to convey your ideas succinctly, are a widely recognized form of communication, and grab the reader’s attention.
Here are two examples for comparison:
They both say the same thing, but the one with bullet points stands out more because it’s easier to read and is more visually organized.