11. Leverage chatbots
The use of chatbots has been growing, not only in customer service, but also in digital marketing and lead generation. These AI assistants can interact with visitors in real time. They can provide instant responses and personalized experiences on social media you communicate impersonally to drive leads along their journey on your website.
How do chatbots engage potential customers?
When visitors visit your website, the chatbot pops up to greet them, answer initial questions, and direct them to relevant resources. This interaction can capture valuable information about the visitor’s needs and contact details. They can then qualify as leads for your sales team.
Here are some ways to effectively use display almost million guests have used chatbots to engage potential customers:
- Automate initial interactions : Use chatbots to welcome visitors and collect basic information about their needs and interests.
- Provide personalized recommendations : Based on visitor responses, chatbots can recommend relevant content, products, or services, thereby increasing the chances of conversion.
- Scheduling Appointments : Chatbots can handle appointment scheduling, allowing prospects to schedule meetings and communicate with your sales team without the back-and-forth emails.
- Provide 24/7 support : Unlike human sault data agents, chatbots can operate 24/7, ensuring you never miss an opportunity to interact with potential customers.
B2B Lead Generation Tools to Maximize Your Sales
In today’s competitive marketplace, using the right B2B lead generation tools can significantly enhance your efforts and drive sales growth.
These tools streamline every aspect of the lead generation process, from identifying prospects to building strong relationships and closing deals.
By using these advanced tools and the data-driven insights they provide, businesses can optimize their strategies and achieve better results.
Below, we’ll explore some of the most effective B2B lead generation tools that can help you generate high-quality leads and maximize your sales potential.
Leadfeeder
This B2B lead generation tool shows you which companies have visited your website based on their IP addresses. It then matches these companies to your contact database, giving you the essential B2B interest data to help you grow your business.
Leadfeeder integrates into your CRM, so you can access lead visit data directly in HubSpot, Pipedrive, Salesforce, or other supported CRMs.
Install Leadfeeder’s tracking script so you can monitor company visits and refresh leads every hour. It also tracks website activity to help you determine which leads are ready to buy.
There is no setup fee. It also offers a forever free plan that provides information on up to 100 companies and stores data for seven days. Paid plans start at $165 per month.
Hubspot Sales Hub
Designed for productivity, HubSpot Sales Hub transforms the outdated “do more, sell more” approach. It focuses on improving quality over quantity, giving your company’s sales team the tools they need to increase productivity and build deeper customer relationships.
Its popular features include lead management and lead generation, customizable email templates, sales automation, call tracking, and more. With these features, HubSpot Sales Hub helps teams efficiently convert more leads into deals.
It offers a forever free plan, no credit card required, for up to 5 users. The Starter plan starts at $20 per seat per month.
Dealfront Goals
Dealfront Target is a powerful B2B lead generation tool that identifies website visitors and provides detailed insights into their behavior. It integrates with CRM and marketing automation platforms, enabling sales teams to engage with prospects more effectively and personalize outreach efforts based on real-time data.
The tool offers a forever free plan that displays data for the past seven days for up to 100 identified companies. The platform offers custom pricing for clients.
reply.io
Reply.io is an all-in-one sales engagement platform designed to automate and optimize communications with prospects. It supports multi-channel outreach across email, phone, and social media for personalized and scalable lead generation campaigns.
While it doesn’t have a permanent free plan, it does offer a 14-day risk-free trial. Paid plans start at $59 per month.
Bombora
Bombora is the leading provider of B2B intent data, helping businesses identify potential customers who have shown active interest in their products or services.
By analyzing online behavior across a vast network of sources, Bombora delivers actionable insights that enable more targeted and timely outreach, increasing the effectiveness of lead generation and marketing efforts.
You can request a demo to test the tool.