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This method is a great way to collect email addresses, whether you’re running a B2B email marketing campaign or a consumer-focused […]

Data is important no matter what stage of marketing you’re in. If you don’t know what you’re trying to achieve

  Which one is most likely to interest you? That’s a pretty extreme example, but you get what I mean.

10. Use powerful images or videos on your lead capture pages Visual images are more persuasive than text. They are

During an A/B test, you show two variations one way to become more visible of the same lead capture form

You can see trust badges, engaging images, bullet points, and an engaging headline. Plus, there are more form fields. SalesForce

It must solve a problem Any freebie you offer must help your visitors solve a specific problem. A great example

Here are some simple tips you can use to optimize your lead generation landing pages . Simplify your landing page: The best landing