Data is important no matter what stage of marketing you’re in. If you don’t know what you’re trying to achieve and how you’re progressing, how will you know if you’re successful?
Let’s say you’re starting from scratch. You don’t linkedin-connections-reminder have any entries on your email list. You might decide to collect 30 email addresses over the next 50 days. That’s reasonable.
Start tracking the number of emails you collect. Your database will show you exactly how far you’ve come and how many more addresses you need to collect to reach your goal.
The benefit of collecting data from the cryptocurrency play tokenization helps give businesses beginning is that it can inform future goals. Maybe you collected 30 emails in your first 100 days instead of 50. You know you need to set a more ambitious goal for next month.
2. Create an amazing lead magnet to offer to your prospects
Think of your lead capture form as a standalone transaction. You’re not asking the lead to give you money, you’re asking for something of value: his or her email address.
To balance the scales, you need to offer sault data something of value in return. Lead magnets motivate your organic traffic to convert.
See the words we framed in orange? That’s the incentive. People who sign up for your email list will get a free downloadable checklist.
You can create any lead magnet you want, whether it’s an ebook, video, audio file, toolkit, or something else entirely. My business partner, Neil Patel , offers a free cheat sheet on his personal website as a lead magnet.
Do you see the two checkboxes below the first name and email address fields? They are there to ensure compliance with GDPR.
By displaying the Privacy Policy and Terms of Service, this onboarding tile is designed to gain the trust of potential customers. It shows that you will not infringe on the data they share with you or their privacy.
If you are not familiar with GDPR, please watch this video where Neil explains it further.
The most prominent element in this lead capture form is the motivational message, which is displayed at the top of the form in large font and contrasting color. This strategic placement ensures that it is the first thing sales prospects see when the form pops up.
The CTA in this lead capture form is direct and specific. Instead of using a generic CTA like “Continue” or “Sign Up,” the form uses a CTA that explains exactly what the sales lead will gain by signing up.
3. Define the required lead capture form fields
A lead capture form consists of one or more form fields and any checkboxes or other elements. If you only have one form field, you don’t need to let your visitors know that it’s required. Otherwise, make sure you let your visitors know which fields they must fill out in your lead form.
You can either put “Required Field” below each field or use an asterisk and define it like you can see in the screenshot below.
Image via Wufoo Project
4. Work on crafting the perfect headline for your lead generation offer
We can’t over-emphasize the importance of the perfect headline for your lead capture form. If you offer a lead magnet, you need to make it as attractive as possible.